Sam Robinson’s work moves. Not just energetically but emotionally. His photographs and films have a magnetic resonance – born from his ability to seek out intimate and genuine moments in every scenario. This sensorial quality cuts through the static and staged tone of commercial campaigns and instead reaches for something deeper, more honest and full of joy. Sam’s work is about observation. Tuning into the nuances of gesture, expression, emotion and connection at the heart of meaningful storytelling.

Whether he’s crafting stripped-back slices of daily life or staged cinematic scenarios, Sam blends creative vision and impeccable technical acumen. For him, every brief is personal. An opportunity to co-create with talent in front and behind the lens, an ethos informed by his English and Spanish upbringing. Beyond experience – the ability to listen, understand what the client wants and always deliver – what sets him apart is that the creative process is as meaningful as the final image. He intrinsically understands that to capture genuine emotions, you need to cultivate an environment where people can talk, share and feel free to be themselves.

Follow @sam_photography to see more of what I get up to.

Then press play to see a little film of me having fun on set…