My Catalan mother and English father encouraged me to be whatever I wanted in life, and inspired me with their cultural differences to be fascinated by people. I love what I do and I love watching the way people talk and interact with each other, and most of my photography is about trying to capture those emotions. Communication and relaxation define my style – they’re the tools I use to get something authentic from my subjects. I’m constantly seeking honesty, personalities and stories, and it’s my intrigue in people that helps me achieve those moments. When I shoot I’m not just trying to create something, I’m studying the way people behave, watching how they respond and using that understanding to get the best image in camera.
Making a natural moment often takes a large crew of people, which means you get to have have a hell of a lot of fun while you do it. I’m lucky enough to have a great team around me, who help me work at the pace that I want to work and create what I want to create. We shoot very loose and keep things relaxed, putting people into a space and just seeing what they do.
Follow @sam_photography to see more of what I get up to.
Then press play to see a little film of me having fun on set…
PALACIO DE HIERRO
PORTRAIT OF HUMANITY AWARD
LUERZERS ARCHIVE, BEST AD PHOTOGRAPHER
BRITISH JOURNAL OF PHOTOGRAPHY AWARD
AOP AWARD FOR FASHION & BEAUTY
MUSE AWARDS, BEST ADVERTISING SERIES
MUSE AWARDS, BEST AD PHOTOGRAPHER
AOP BEST IN CATEGORY, FASHION & BEAUTY
RANGEFINDER BEST PORTRAIT AWARD
PDN THE LOOK, BEST IN FASHION AWARD
RANGEFINDER, BEST MOVING IMAGE